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FMCG companies pay the store to carry out promotional activities to attract consumers to buy goods, but is the actual terminal implementation really in place? NO! In fact, 59% of paid displays fail can't be carried out as planned. In the use of POSM, more than 40% of the paid displays can't be found in the store or the store even displays the competitors' products. This is a waste of enterprise resources and it may lead to the loss of consumers as well.
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Gold SKU out of stock
Companies spend a lot of energy getting customers to the shelves. If you don't take care of the FMOT, then you'll lost the fight. The specified distribution retention rate can only reach 60%~70%, the situation is very common that the distribution is often out of stock or hasn't been display the enough, when consumers cann't find your products on the shelves, about 35% of the potential customers will not buy them, or they choose your competitive products directly .
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Sales promoters are not on their job or incompetent
After the checking by the schedule, 40%--50% of shopping guide are not on their jobThey often have the following problem, like dressing , an unqualified, and their worry information.
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The performance of a lactic acid drink brand promoter
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Contact
Office phone400-878-1847
Email:business_service@ppznet.com
WeChat group QR code
AddressBeijing Chaoyang District agricultural exhibition hall, South 12, Tong Guang building, 1018
Postal code: 100029
Company Profile


PPZ  LTD., Provides retail intelligence solution for the business customers by using artificial intelligence and big data, its main business  cover terminal stores marketing execution, checking prices, display inspection, sampling inspection, channel research solutions.